"At the top of the list would be the incentives granted by the BOI to companies that choose to set up ROH here. Location is certainly also a big reason, as Thailand is the center of Asia"

"Since ours is a niche business, it was important for us to be able to concentrate without the diffculties of partnering,” he added. “That’s why the ability to invest in Thailand as a wholly foreign-owned company was attractive to us. Also, the land here is free-hold, rather than lease- hold as in some of the other countries."

"The BOI has been an incredible help for the progress of Michelin over the past years, from giving us advice to the very attractive incentive programs. The BOI has provided a friendly environment, and this helps Thailand to be competitive against other countries in the region."